How to Sell Your Home for the Right Price in Any Market

One of the most strategic decisions you’ll make when you place your Pelican Bay Naples real estate for sale is what price you’ll ask. Setting the right price will take some thought on your part, with a big assist from your experienced real estate agent, of course.

If you set the price too high, you run the risk of having your home sit on the market longer than it needs to. Worse, the longer your home languishes on the market, buyers and their agents will notice and think that something’s wrong. At some point, you’ll have to drop the price, which will continue to cause people to raise their eyebrows. Some buyers might skip viewing your home entirely, sensing the property might be more trouble than it’s worth. Plus, by then, many interested buyers will have moved on to other properties.

If you price Pelican Bay homes for sale in Naples, FL too low, you run the risk of leaving money on the table. That said, pricing a home too low isn’t as big a blunder as pricing it too high because a lower price could bring in multiple offers at or even over the asking price. If your home is attractive enough, it could even spark a bidding war from multiple interested buyers.

Sign on with an agent

Before you even reach the point of setting the price for your home, you need to hire a terrific real estate agent who has years of experience in your neighborhood. Put Kelly Hammons at the top of your list.

Trust and communication will be important in your relationship with an agent. Whichever agent you have the best feeling about will be your logical choice to represent you. You want to make sure you partner with someone who fully understands your needs and wants, your real estate goals, and your timeline.

For Kelly, representing home sellers is more than a simple transaction — it’s the next step in her client’s journeys, and she loves making their transition as smooth and trouble-free as possible. Her local expertise, fierce negotiating skills, and relentless advocacy for her clients make her a surefire choice for selling your home at the right price.

Pricing your house

Once you hire an agent, setting a competitive price for Pelican Bay homes for sale in Naples, FL will be your biggest priority. That’s where your agent’s experience will really shine.

Your agent will prepare a comparative market analysis (CMA) to help set the price of your home. One of the biggest advantages of working with a licensed real estate agent is that he or she has access to data from the sales of comparable properties in your neighborhood, so you can really drill down and make a solid comparison.

An agent who understands pricing trends will look at “comps” from sales going back six months or even a year. A few things to consider when comparing properties include location on a desirable street, the age of homes, the size of the lot, landscaping, and amenities such as a remodeled kitchen, an upgraded media room or family room, a new roof, or even a swimming pool.

Your agent will be able to check the original listing price of these homes to the final sales price to see if there were any reductions during the process, or if homes sold for higher than their original list price. Another factor that goes into “comps” is how long similar properties were on the market before selling. That can be a telltale sign of homes priced correctly or priced too high.

When put all together, your agent will help you set a realistic price for your home.

Other factors

There are some other factors that you need to consider when pricing Pelican Bay Naples real estate.

  • Don’t let emotions dictate pricing the home. You may have spent many years living in the home and raising your family there, so it’s understandable to remain emotionally attached to it. However, now that you’ve decided to sell, the decision of what to price your home needs to be made with your head, not your heart. Use the data from the comps to set the price.
  • In dealing with Pelican Bay and Naples condos for sale, don’t overestimate renovations and upgrades. It’s great that you’ve kept up your home, including upgrades and renovations, but not every project will return 100% of your investment, or ROI. The National Association of Realtors has a great report on what projects return the most ROI. If you have recently done any of these upgrades, you can price your home accordingly.

Your agent can also check the comps to see if any homes that have sold recently in your neighborhoods had similar upgrades and renovations to your home, and how they affected the pricing of those homes.

If you plan to sell Pelican Bay Napes real estate, contact Kelly Hammons to see how she can put her extensive experience to work for you.

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